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Service Businesses: Rebuild Your HR Department Today
I have suggested that while not dead, Marketing’s days are numbered (e.g. my last post) Truth is, I’ve been too cautious by far. I’ve been holding back. But no longer. It now needs saying. I’ve got a...
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Just Turn It Upside Down
Here’s a tip to get things done: take any written brief and turn it upside down before executing. Why? Because most briefs are written upside down. Take a typical marketing brief as an example. Right...
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Advocacy Is Not A Lifecycle Stage
A lovely article in the New York Times called “The Seven Stages Of Man” describes seven discrete stages or phases of a man’s life, from Infancy to Later Old Age. I see a similar approach to stages very...
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